customer flow

customer flow
Mktg
the number and pattern of customers coming into a store or passing through a railway or bus station, airport, or other large service, retail, or leisure area. Customer flow can be monitored by observation, time lapse or normal closed circuit television, or, less satisfactorily, by analysis of purchase data. This provides useful information about the number of customers, flow patterns, bottlenecks, areas not visited, and other aspects of consumer behavior.

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